Our Story

Two Brothers,
Full Of It.

Classic Lemon Mint Piña Colada Ginger Lemon
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We Give
A Sh*t.
Literally.
Take It
Any Time.
Morning. Night.
Whenever.
100% Solid
No Strain. Gut Approved.

The funny thing about sh*t is you don't think about it — until you can't do it. Then it's the only thing you think about.

"I am the happiest man in the world at this moment." — King Akbar, 12:33pm, walking out of a washroom after being stranded on a lake all day. — The Akbar & Birbal Theory of Gut Health

We found Isabgol. It worked like magic. But drinking it felt like medicine your dadaji would choke down. Isabgol doesn't need to be boring. India supplies 80% of the world's psyllium husk. The biggest brand around it isn't Indian. Until now.

Safe. Non-habit forming. Only side effect? Thinking you're the shit.
OH SH*T!
OH SH*T!
Dropping Soon,
At A Toilet Near You.
Plant Fiber · Psyllium Husk · Real Flavours
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💩
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OUT OF ORDER
OH SH*T!
Plant Fiber Psyllium Husk Gut Approved No Strain
Dropping Soon At A Toilet Near You Psyllium Husk Plant Fiber A Shit A Day Not A Shit Day Boldly Indian Gut Approved No Strain Guaranteed For The Smooth Operators Dropping Soon At A Toilet Near You Psyllium Husk Plant Fiber A Shit A Day Not A Shit Day Boldly Indian Gut Approved No Strain Guaranteed For The Smooth Operators